Hello Mello

Hello Mello is a loungewear brand whose pieces are designed in ultra soft fabrics with trending prints and colors that can be worn for way more than on lazy mornings. Hello Mello is made to make you feel relaxed and look amazing in cute, comfy loungewear.

The challenge was to refresh the past season’s catalog, reshoot old items that were underperforming and breathe new life into the catalog, along with adding in the upcoming season’s items. Beyond that, this ambitious project required a complete redesign of the layout and photography style. The objective was to achieve a refined and modern look with an emphasis on elevating the product photography to look luxe and truly make them stand out on the page. Throughout the process of refreshing the catalog it was important to preserve brand consistency.