Allthreads

Allthreads is an apparel and accessories brand for the on-the-go girl who needs staple pieces designed to effortlessly transition from day to night. They offer carefully curated pieces that strike a balance between staying on-trend and ensuring functionality and practicality for everyday wear.

As the lead designer, my objective was to conceptualize and execute the brand identity for our new apparel and accessories brand - Allthreads. I worked closely with the lead product developer to bring her vision of the brand to life. Together, we established who our target customer would be, the look and feel of the brand, and curated the pieces that would be included in each season. The scope of the project included logo design, a branded floor display and hang tags, flat lays that would be used on the hangtags and catalog, and catalog design.